Communications Department

Learning Today, Leading Tomorrow with Wicomico County Public Schools

Leaders in Communications

Wicomico County Public Schools is a nationally recognized school district serving approximately 15,000 students in Prekindergarten through Grade 12. Students, teachers and staff of Wicomico Schools have earned numerous honors and awards in our continuing dedication to supporting students, families and staff. In Wicomico County Public Schools our students are "Learning Today, Leading Tomorrow."

The Communications Department works to enhance the image of the district and schools and strengthen bonds with the community through public relations, communications, photography, video production, provision of public information, event production, curriculum support and media connections. In addition, the department assists educators of Wicomico County Public Schools in best practices for communication and the effective use of digital communication technology, tools and other resources.

The goals of the Communications Department are to:

  • Inform the public of the excellent education that occurs on a daily basis in Wicomico County Public Schools

  • Implement strategies in working with the media to create a measurable impact

  • Provide high-quality information and programming that enhances the image of Wicomico Public Schools

  • Share positive stories of students, teachers and staff members through our social media channels, website and media

Paul Butler

Paul Butler

Director of Communications and Community Outreach
410-677-4574
Email Paul Butler

Paul Butler joined Wicomico County Public Schools as Director of Communications in July 2017 after a 24-year career as a television anchor/reporter. He is a graduate of Wicomico High School, and earned a Bachelors' Degree in Communication Arts from Salisbury State College. He started his broadcasting career right out of high school through an internship at local radio station 1470 AM WJDY in Salisbury. In 1984, he made the move to the nighttime airwaves of OC-104 Radio (Berlin/Ocean City) where he hosted the No. 1 rated Quiet Storm show for many years. In 2006, Butler landed his dream radio job when he was hired by Hall of Fame radio personality Donnie Simpson as a fill-in and weekend disc jockey at the highly rated 93 WKYS in Washington, D.C. 

Paul began his television career as a news reporter for his hometown station WBOC TV16 in 1994. A year later, he began what he calls his "Tour of the South, "as he and the family moved for two-year stints in Mobile, Ala., Shreveport, La., and six years in Charlotte, NC. He, his wife and three children returned to Salisbury in 2005, as he came back as Sports Director position where it all started for him at WBOC. Butler loves to tennis, golf and basketball and loves to give back. For five years, he operated the Delmarva Basketball Academy, helping young people learn, love and thrive in life through the game of basketball. Paul is a part-time entrepreneur and the owner of a successful home-based business. Butler says "money isn't what it's about; it's seeing others succeed and change their lives." Paul and his wife Valerie now have three adult children and are currently the proud grandparents to two amazing grandsons.

Tracy Sahler

Tracy Sahler

Public Information Officer
410-677-4465
Email Tracy Sahler

General Email:
Comments, questions and other input may be submitted to: our comments email

Public Input Line: 410-677-5251
Callers may record a message of up to 3 minutes by calling the Public Input Line. Messages may be left with or without name or contact information in this voice mailbox.

Public Information Act requests:
Requests for information under the Maryland Public Information Act should be submitted in writing to Tracy Sahler, Public Information Officer.

By Email: Send Tracy Sahler an email

By Mail:
Wicomico County Public Schools
PO Box 1538
Salisbury MD 21802

Media Relations Policy

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WCPS TV

WCPS TV is your video link to what's happening inside the world of Wicomico County Public Schools! Check out the amazing stories that are taking place in our public schools.
With award winning programs, teachers, staff and amazing students, we feel that Wicmico Public Schools is among the best places for your child to receive their K-12 education!

Enjoy our videos on WCPS TV! 

- Paul Butler
  Director of Communications/Community Outreach